Channel Chatter
Make Content Like It’s 2024 (No Really)
How IT Vendors Can Position Themselves For Both AI Discoverability and SEO Dominance In today’s content-driven marketing landscape, vendors in the IT channel face a unique dual challenge: getting discovered by both human buyers and machine intelligence. As large...
Why Automation is the Key to Surviving—and Thriving—in Tomorrow’s IT Channel
Two powerful change agents are converging right now in the IT Channel: The shift to Channel 3.0 (think marketplaces, AI-powered products and agentic services) Uncertain macroeconomic conditions forcing capital constraints and putting vendors in the position of doing...
Don’t Spend Another Penny On Native Advertising Until You Read This
Tech marketing leadership – this one is for you! Being a co-founder of ChannelBridge, I talk with lots of partner and channel marketing leaders, and CMOs within the IT Channel. Given what ChannelBridge is built to do, we always talk about their content distribution...
Your Partners Are Speaking Loud & Clear – Are You Listening?
As you know, resellers play a crucial role in the IT channel by bridging the gap between vendors and end customers, driving vendor revenues to new heights. Given the weight your resellers carry for your organization, it’s critically important to listen when your...
Scaling Content Distribution: A Must-Do for Channel Marketing Leaders That Want To Grow Revenue
As a marketing and revenue leader in the IT Channel, you’ve likely invested significant time and resources into creating high-value content that aligns with product marketing, customer acquisition, retention, and increasing customer lifetime value (LTV). That’s great!...
Partner Marketing: A Powerful Tool For Your SEO Toolbox
In today’s digital landscape, where buyers increasingly take control of their own purchasing journey, the collaboration between your partner marketing and SEO teams has never been more critical. As an IT vendor, if you're not optimizing for both self-led discovery and...