Channel Chatter

If you’re a technology marketer, your directive probably looks something like this: – Scale reach with buyers to build awareness, trust and preference, to increase sales and revenue –

If you’re a technology marketer, your directive probably looks something like this: – Scale reach with buyers to build awareness, trust and preference, to increase sales and revenue –

How IT Vendors Can Position Themselves For Both AI Discoverability and SEO Dominance In today’s content-driven marketing landscape, vendors in the IT channel face a unique dual challenge: getting discovered by both human buyers and machine intelligence. As large...

Two powerful change agents are converging right now in the IT Channel:  The shift to Channel 3.0 (think marketplaces, AI-powered products and agentic services) Uncertain macroeconomic conditions forcing capital constraints and putting vendors in the position of doing...

Tech marketing leadership – this one is for you! Being a co-founder of ChannelBridge, I talk with lots of partner and channel marketing leaders, and CMOs within the IT Channel.  Given what ChannelBridge is built to do, we always talk about their content distribution...

As you know, resellers play a crucial role in the IT channel by bridging the gap between vendors and end customers, driving vendor revenues to new heights.  Given the weight your resellers carry for your organization, it’s critically important to listen when your...